Starbucks Korea’s Jeju Hydrangea Eco Cup was part of a limited‑edition Jeju merchandise series released in late May to early June 2020, timed with the region’s hydrangea flowers blooming and summer merch lineup. The eco cup features pastel illustrations inspired by Jeju’s scenery and hydrangea blooms and was offered alongside other themed items like tumblers and umbrellas at Starbucks stores on Jeju Island and select Korea locations as a collectible souvenir. This product was created to celebrate Jeju’s nature and give fans a more sustainable, aesthetically pleasing reusable cup option tied to the island’s seasonal charm.
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