Lisa Black Pink x Pepsi (2021)

In 2021, Pepsi partnered with global K-pop phenomenon BLACKPINK, naming the four members — Jisoo, Jennie, Rosé, and Lisa — as brand ambassadors for the Asia-Pacific “Go All In For What You Love” campaign, which included limited-edition Pepsi cans and bottles featuring each member’s image to celebrate the collaboration and appeal to young fans across the region. As part of this marketing push, the special Pepsi packaging with Lisa’s likeness became a collectible item among fans, especially in markets like Malaysia, Singapore, Thailand, Vietnam, and the Philippines, and was used in creative activations such as augmented reality filters that transformed the cans into digital light sticks for BLACKPINK supporters.

Rose Black Pink x Pepsi (2021)

In early 2021, global soft-drink brand Pepsi partnered with K-pop supergroup BLACKPINK—including member Rosé—as part of its “Go All In For What You Love” marketing campaign across the Asia-Pacific (APAC) region, appointing the group as Pepsi’s newest brand ambassadors to connect with Gen Z and younger consumers through themes of passion, boldness, and resilience. The collaboration featured the members, Rosé included, in high-energy commercials and social media content, as well as on limited-edition Pepsi product packaging available at select retailers like 7-Eleven, with each can or bottle showcasing the members’ imagery and vibrant designs aimed at fans and collectors. The campaign leveraged a 360-degree media strategy, blending ads, social engagement, and exclusive merchandise to amplify Pepsi’s youthful brand identity while tapping into BLACKPINK’s immense regional influence.

Jisoo Black Pink x Pepsi (2021)

In 2021, South Korean girl group BLACKPINK, including Jisoo, partnered with global beverage brand Pepsi as part of Pepsi’s “Go All In For What You Love” campaign, serving as Pepsi’s Asia-Pacific brand ambassadors to connect with younger consumers and inspire Generation Z to pursue their passions with confidence. The collaboration featured the four members—Jisoo, Jennie, Rosé, and Lisa—in a 360-degree marketing campaign, including televised and social media advertisements along with limited-edition Pepsi packaging showcasing each member’s image, which was rolled out in several Asian markets through convenience stores like 7-Eleven. Pepsi highlighted BLACKPINK’s youthful energy, resilience, and global appeal as aligning with the brand’s identity and messaging.

Jennie Black Pink x Pepsi (March 2021)

In March 2021, K-pop star Jennie of BLACKPINK was a prominent face in the Pepsi x BLACKPINK collaboration as part of Pepsi’s broader “Go All In For What You Love” campaign in the Asia-Pacific region, where BLACKPINK (including Jennie, Jisoo, Rosé, and Lisa) was appointed as Pepsi’s brand ambassadors. This partnership featured a series of limited-edition Pepsi bottles and cans adorned with each member’s image, including Jennie’s, that were released in markets like Malaysia and Singapore and became collectible items for fans. The campaign aimed to connect with Generation Z by celebrating youthful boldness, resilience, and passion—traits Pepsi felt BLACKPINK embodied—and drove a 360-degree marketing push across social media and retail outlets throughout early 2021.

BlackPink Rose x Pepsi Black (2021)

 

In early 2021, global K-pop phenomenon BLACKPINK teamed up with Pepsi as part of the brand’s “Go All In For What You Love” Asia-Pacific campaign, which positioned the quartet—Jennie, Jisoo, Rosé, and Lisa—as official APAC ambassadors for Pepsi and its Pepsi Black variant. The collaboration included a promotional video highlighting the members’ dedication and resilience, limited-edition Pepsi Black bottles and cans featuring each member’s image and signature, and a 360-degree marketing push aimed at inspiring confidence and boldness in younger audiences; these collectible Pepsi Black products were sold at participating convenience stores like 7-Eleven in markets such as Malaysia and Singapore.

Pepsi x Black Pink Liza

Pepsi’s collaboration with BLACKPINK, including member Lisa, was officially launched in early January 2021 when the K-pop group was appointed as Pepsi’s Asia-Pacific brand ambassadors under the “Go All In For What You Love” campaign. As part of the partnership, Pepsi released a limited-edition Pepsi Black packaging that features each BLACKPINK member, including Lisa, and ran a promotional ad highlighting their resilience, ambition, and youthful energy.

Oreo x Black Pink (February 2023)

 

Amazing Grace is...

Oreo and Black Pink have launched a new set of promo videos as the cream-filled biscuits begin to roll out in seven Asian markets including Vietnam, Thailand, the Philippines, Singapore, Malaysia, Vietnam, and South Korea.

In the promo video created by Publicis Group, BLACKPINK creates a new song based on the actions “Twist, Lick, Dunk.”