In February 2026, McDonald's Philippines marked the Year of the Pig and broader Lunar New Year festivities with a lively promotional campaign that blended cultural celebration with collectible fun. As part of this seasonal effort, McDonald’s launched a set of Chinese zodiac–inspired collectibles featuring popular McDonald’s characters such as Birdie reimagined as zodiac animals, each encased in a cute detachable shell with colored gems, which fans could collect for a limited time when added to meals alongside the new seasonal Golden McFloat drink. This promotion aimed to honour the festive spirit of the Year of the Fire Horse and offer customers a culturally themed, playful experience through food, drink and keepsake figurines.
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