Pepsi x F4 Ask for More (2002)

The Pepsi x F4 “Ask for More” (2002) campaign was a major pop culture collaboration between Pepsi and Taiwanese boy band F4, who rose to pan-Asian fame through the hit drama Meteor Garden. Launched at the height of F4’s popularity, the campaign featured members Jerry Yan, Vic Chou, Vanness Wu, and Ken Chu in commercials, posters, and limited-edition Pepsi bottles and cans branded with the slogan “Ask for More,” which encouraged young consumers to pursue their dreams with confidence and ambition. The partnership was especially successful across Asia, including the Philippines, where both Pepsi and F4 enjoyed massive followings, and it became one of the early 2000s’ most memorable celebrity-brand endorsements, blending music, television stardom, and youth-oriented marketing into a single high-impact promotion.