The Starbucks Red Cup is a seasonal holiday cup introduced annually by Starbucks to celebrate the Christmas season, first launched in 1997 as part of the brand’s broader holiday campaign. Originally featuring ornate designs in shades of red, green, and gold, the cups evolved over the years to include minimalist styles, illustrated winter scenes, and interactive “color-your-own” designs that encouraged customer creativity. The red cup has since become a cultural symbol marking the unofficial start of the holiday season, often generating excitement on social media each November when the new design is revealed. Beyond aesthetics, recent versions also reflect Starbucks’ sustainability goals, with recyclable materials and efforts to reduce single-use waste, reinforcing the company’s commitment to environmental responsibility while maintaining a festive tradition loved by customers worldwide.
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