The Burger King Kids Meal is a specially packaged meal designed for children, typically including a smaller portion of a Burger King sandwich, fries, a drink, and a toy. Introduced in 1990, it was Burger King’s response to the growing popularity of children-focused meal promotions pioneered by competitors like McDonald’s Happy Meal. The concept aimed not only to provide child-friendly portions but also to create a fun dining experience with collectible toys, often tied to popular movies, cartoons, or seasonal themes. Over the years, the Burger King Kids Meal has evolved with healthier options, like apple slices and low-fat milk, reflecting changing nutritional awareness, while continuing to combine food and entertainment in a way that appeals to young diners and builds brand loyalty from an early age.
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