In 2025–2026, South Korean actor Park Seo-Jun teamed up with Filipino brand Century Tuna as a global ambassador in a major campaign that blended fitness, community, and fan engagement to promote protein-rich eating and a healthy lifestyle. The partnership was highlighted by the “Fit For Any Role: Park Seo Jun The Ultimate Fan Fest” held at the Smart Araneta Coliseum in Manila on July 12, 2025, where Park didn’t just greet fans but participated in interactive games, fitness challenges, and shared personal stories about health and his connection to the brand’s tuna products, underscoring Century Tuna’s message of being “protein-fit."
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