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Showing posts with label Pepsi. Show all posts
Showing posts with label Pepsi. Show all posts

Friday, February 27, 2026

Pepsi x F4 Ask for More (2002)



The Pepsi x F4 “Ask for More” (2002) campaign was a major pop culture collaboration between Pepsi and Taiwanese boy band F4, who rose to pan-Asian fame through the hit drama Meteor Garden. Launched at the height of F4’s popularity, the campaign featured members Jerry Yan, Vic Chou, Vanness Wu, and Ken Chu in commercials, posters, and limited-edition Pepsi bottles and cans branded with the slogan “Ask for More,” which encouraged young consumers to pursue their dreams with confidence and ambition. The partnership was especially successful across Asia, including the Philippines, where both Pepsi and F4 enjoyed massive followings, and it became one of the early 2000s’ most memorable celebrity-brand endorsements, blending music, television stardom, and youth-oriented marketing into a single high-impact promotion.

Monday, January 26, 2026

Quattro Bajeena Gundam 25th Anniversary Pepsi



The Quattro Bajeena Gundam 25th Anniversary Pepsi bottle cap is one of the collectible plastic bottle-cap figures released by Pepsi in 2004 as part of a “GET! GUNDAM 25th Anniversary Bottle Cap” campaign celebrating the Mobile Suit Gundam franchise’s 25th anniversary; this series included a set of 32 unique cap figures featuring various characters and mecha from across the Gundam series, with Quattro Bajeena represented as one of those collectible figures. These special caps were available from late August 2004 (around August 31, 2004) on select 500 ml Pepsi Twist and Diet Pepsi Twist bottles in Japan as part of the promotional campaign.

Monday, December 22, 2025

Lisa Black Pink x Pepsi (2021)



In 2021, Pepsi partnered with global K-pop phenomenon BLACKPINK, naming the four members — Jisoo, Jennie, Rosé, and Lisa — as brand ambassadors for the Asia-Pacific “Go All In For What You Love” campaign, which included limited-edition Pepsi cans and bottles featuring each member’s image to celebrate the collaboration and appeal to young fans across the region. As part of this marketing push, the special Pepsi packaging with Lisa’s likeness became a collectible item among fans, especially in markets like Malaysia, Singapore, Thailand, Vietnam, and the Philippines, and was used in creative activations such as augmented reality filters that transformed the cans into digital light sticks for BLACKPINK supporters.

Rose Black Pink x Pepsi (2021)



In early 2021, global soft-drink brand Pepsi partnered with K-pop supergroup BLACKPINK—including member Rosé—as part of its “Go All In For What You Love” marketing campaign across the Asia-Pacific (APAC) region, appointing the group as Pepsi’s newest brand ambassadors to connect with Gen Z and younger consumers through themes of passion, boldness, and resilience. The collaboration featured the members, Rosé included, in high-energy commercials and social media content, as well as on limited-edition Pepsi product packaging available at select retailers like 7-Eleven, with each can or bottle showcasing the members’ imagery and vibrant designs aimed at fans and collectors. The campaign leveraged a 360-degree media strategy, blending ads, social engagement, and exclusive merchandise to amplify Pepsi’s youthful brand identity while tapping into BLACKPINK’s immense regional influence.

Jisoo Black Pink x Pepsi (2021)



In 2021, South Korean girl group BLACKPINK, including Jisoo, partnered with global beverage brand Pepsi as part of Pepsi’s “Go All In For What You Love” campaign, serving as Pepsi’s Asia-Pacific brand ambassadors to connect with younger consumers and inspire Generation Z to pursue their passions with confidence. The collaboration featured the four members—Jisoo, Jennie, Rosé, and Lisa—in a 360-degree marketing campaign, including televised and social media advertisements along with limited-edition Pepsi packaging showcasing each member’s image, which was rolled out in several Asian markets through convenience stores like 7-Eleven. Pepsi highlighted BLACKPINK’s youthful energy, resilience, and global appeal as aligning with the brand’s identity and messaging.

Jennie Black Pink x Pepsi (March 2021)



In March 2021, K-pop star Jennie of BLACKPINK was a prominent face in the Pepsi x BLACKPINK collaboration as part of Pepsi’s broader “Go All In For What You Love” campaign in the Asia-Pacific region, where BLACKPINK (including Jennie, Jisoo, Rosé, and Lisa) was appointed as Pepsi’s brand ambassadors. This partnership featured a series of limited-edition Pepsi bottles and cans adorned with each member’s image, including Jennie’s, that were released in markets like Malaysia and Singapore and became collectible items for fans. The campaign aimed to connect with Generation Z by celebrating youthful boldness, resilience, and passion—traits Pepsi felt BLACKPINK embodied—and drove a 360-degree marketing push across social media and retail outlets throughout early 2021.

Saturday, December 13, 2025

BlackPink Rose x Pepsi Black (2021)


 

In early 2021, global K-pop phenomenon BLACKPINK teamed up with Pepsi as part of the brand’s “Go All In For What You Love” Asia-Pacific campaign, which positioned the quartet—Jennie, Jisoo, Rosé, and Lisa—as official APAC ambassadors for Pepsi and its Pepsi Black variant. The collaboration included a promotional video highlighting the members’ dedication and resilience, limited-edition Pepsi Black bottles and cans featuring each member’s image and signature, and a 360-degree marketing push aimed at inspiring confidence and boldness in younger audiences; these collectible Pepsi Black products were sold at participating convenience stores like 7-Eleven in markets such as Malaysia and Singapore.

Monday, November 24, 2025

Pepsi x Black Pink Liza



Pepsi’s collaboration with BLACKPINK, including member Lisa, was officially launched in early January 2021 when the K-pop group was appointed as Pepsi’s Asia-Pacific brand ambassadors under the “Go All In For What You Love” campaign. As part of the partnership, Pepsi released a limited-edition Pepsi Black packaging that features each BLACKPINK member, including Lisa, and ran a promotional ad highlighting their resilience, ambition, and youthful energy.