In February 2026, McDonald’s Philippines marked the Year of the Rooster (specifically the Year of the Fire Horse in the Chinese zodiac) with a festive Lunar New Year celebration that blended local culture and playful brand fun by releasing a set of 12 zodiac-inspired collectibles featuring classic McDonald’s characters like Hamburglar, Grimace, and Birdie reimagined as zodiac animals with interchangeable shells and colored gems, including a special golden horse to commemorate the year; customers could get these keepsakes as part of a limited‑time “lucky combo” by adding a promo amount to any meal to also enjoy the Golden McFloat, all aimed at celebrating luck, food, and joy during the holiday season across McDo stores and app‑exclusive offers.
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