Snow King Lemon - Mixue Ice Cream and Tea (November 2025)

The Mixue Ice Cream and Tea mascot is a cheerful, snowman-like character named Snow King, who has become an iconic symbol of the brand’s fun and friendly identity. Snow King is typically depicted with a bright red crown, a wide smile, and a soft-serve ice cream swirl on his head, reflecting Mixue’s focus on affordable ice cream and refreshing tea drinks. His simple yet memorable design has helped the brand stand out across Asia, where Snow King often appears in store décor, merchandise, and viral online content, making him one of the most recognizable modern mascots in the beverage and dessert industry.

Mixue Ice Cream and Tea Restaurant (September 17, 2025)

Mixue Ice Cream & Tea is a rapidly growing dessert-and-beverage chain from China that has made a significant splash in the Philippines in recent years. Founded in Zhengzhou in 1997, the brand expanded with a strategy emphasizing affordability, simple store design, and menu items that broadly appeal—soft-serve ice cream, milk teas, fruit teas, lemonades, and “Mi-shakes” (blended ice cream drinks). In the Philippines, you can find Mixue in malls and business areas; it competes heavily in the “cheap treat” market, offering items like milk teas and sundaes for around ₱50-₱120, which makes it especially popular with students and young people. Its popularity has been bolstered by its catchy branding (including a recognizable snowman mascot) and its presence on delivery apps, making it easy to get its drinks and desserts quickly. 

2025 Snow King Dress Up Stickers (Mixue Ice Cream and Tea)

 

Mixue Mascot (September 28, 2024)

 

Mixue Mascot (September 25, 2024)