Miffy Ruler M&G Mercis bv

 

Miffy Asahi Bank - Mercis B.V. Dick Bruna (1981)

The Miffy Asahi Bank promotional item from 1981 is a charming example of early character merchandising tied to financial institutions, featuring the beloved rabbit Miffy created by Dutch artist Dick Bruna and managed by Mercis B.V.. Produced as part of a collaboration with Asahi Bank (now part of Resona Bank), this collectible typically took the form of a small figurine, coin bank, or novelty item designed to appeal to families and encourage savings habits among children. Its minimalist design—true to Bruna’s signature style with bold outlines and simple colors—made it instantly recognizable, while also reflecting Japan’s growing enthusiasm for cute (“kawaii”) character goods during the early 1980s. Today, items from this collaboration are appreciated by collectors for their nostalgic value and as early examples of global character branding crossing into everyday services like banking.

Miffy Plastic Cup Mercis bv Sekisui

The Miffy the Rabbit Plastic Cup is a simple and charming drinkware item produced through a collaboration involving Mercis bv, the company that manages the rights to the beloved character created by Dutch artist Dick Bruna, and Sekisui, a company known for producing high-quality plastic products. The cup typically features Miffy’s minimalist design—her round white face, long upright ears, and simple black line features—printed on durable, lightweight plastic suitable for everyday use, especially by children. Items like this cup are often released as part of promotional merchandise, household goods, or collectible character products, reflecting Miffy’s enduring popularity worldwide since her debut in 1955.