In late 2021, Tsuburaya Productions’ iconic superhero Ultraman teamed up with McDonald’s Japan for a special promotional collaboration tied to the franchise’s 55th anniversary and broader Ultraman campaigns. As part of this limited-time event, McDonald’s Happy Set (“ハッピーセット”) featured Ultraman-themed toys and play experiences designed to entertain and educate children with alphabet and word games, spatial puzzles, and character pieces when purchased at restaurants nationwide from November 19, 2021 for about four weeks. This campaign also included a “TSUBURAYA IMAGINATION” tie-in, where codes from the Happy Set offered access to exclusive digital content and prizes, blending fast-food promotion with Ultraman fandom and educational play.
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