The art on a Pepsi can has evolved alongside the brand’s identity since Pepsi was first created in 1893 by pharmacist Caleb Bradham in New Bern, North Carolina. Early Pepsi packaging featured ornate script logos typical of late 19th-century advertising, but by the mid-20th century the design shifted to the bold red, white, and blue globe symbol introduced after World War II, reflecting a modern, patriotic aesthetic. As aluminum cans became popular in the 1950s and 1960s, Pepsi used the curved surface as a branding canvas, refining its circular “Pepsi Globe” and experimenting with cleaner typography to match contemporary graphic trends. Over the decades, limited-edition cans have featured pop art, sports tie-ins, music collaborations, and cultural celebrations, turning the can into both a marketing tool and collectible item. Today’s Pepsi can art balances minimalist design with vibrant color blocking, continuing a tradition of reinvention that mirrors changing consumer tastes and visual culture.
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