Rose Black Pink x Pepsi (2021)

In early 2021, global soft-drink brand Pepsi partnered with K-pop supergroup BLACKPINK—including member Rosé—as part of its “Go All In For What You Love” marketing campaign across the Asia-Pacific (APAC) region, appointing the group as Pepsi’s newest brand ambassadors to connect with Gen Z and younger consumers through themes of passion, boldness, and resilience. The collaboration featured the members, Rosé included, in high-energy commercials and social media content, as well as on limited-edition Pepsi product packaging available at select retailers like 7-Eleven, with each can or bottle showcasing the members’ imagery and vibrant designs aimed at fans and collectors. The campaign leveraged a 360-degree media strategy, blending ads, social engagement, and exclusive merchandise to amplify Pepsi’s youthful brand identity while tapping into BLACKPINK’s immense regional influence.

BlackPink Rose x Pepsi Black (2021)

 

In early 2021, global K-pop phenomenon BLACKPINK teamed up with Pepsi as part of the brand’s “Go All In For What You Love” Asia-Pacific campaign, which positioned the quartet—Jennie, Jisoo, Rosé, and Lisa—as official APAC ambassadors for Pepsi and its Pepsi Black variant. The collaboration included a promotional video highlighting the members’ dedication and resilience, limited-edition Pepsi Black bottles and cans featuring each member’s image and signature, and a 360-degree marketing push aimed at inspiring confidence and boldness in younger audiences; these collectible Pepsi Black products were sold at participating convenience stores like 7-Eleven in markets such as Malaysia and Singapore.

Amazing Grace is... a LEGO Rose!!!

Did you know?

Lego is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colourful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways to construct objects, including vehicles, buildings, and working robots. Anything constructed can be taken apart again, and the pieces reused to make new things.