The Year of the Snake Birdie released on February 5, 2026 is a special-edition collectible featuring Birdie the Early Bird, styled to celebrate the Lunar New Year theme associated with the Snake. The figure typically showcases Birdie dressed in festive red-and-gold attire with snake-inspired patterns and decorative details symbolizing wisdom, elegance, and good fortune—traits traditionally linked to the zodiac animal. Designed as a limited seasonal item, this Birdie variant reflects McDonald’s long-standing practice of adapting its mascots for cultural celebrations in Asian markets, making it appealing to both collectors and fans of Lunar New Year merchandise. Its release timing aligns with pre–Lunar New Year festivities, emphasizing prosperity, renewal, and celebration through a familiar and family-friendly characters.
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