Bratz dolls are a fashion doll line that debuted in 2001, created by former Mattel employee Carter Bryant and produced by MGA Entertainment as a bold alternative to traditional dolls of the time. Known for their oversized heads, almond-shaped eyes, glossy lips, and edgy, trend-driven outfits, the original four characters—Yasmin, Cloe, Jade, and Sasha—were designed to reflect contemporary teen fashion and multicultural style. The idea for Bratz came from Bryant’s sketches inspired by street fashion and pop culture, which MGA turned into a full doll line emphasizing individuality, confidence, and attitude. The brand quickly became a cultural phenomenon in the early 2000s, expanding into movies, TV shows, video games, and music, while also sparking major industry conversations about fashion dolls, representation, and youth culture.
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