Fast food restaurant standees—life-size promotional displays often made of cardboard, foam board, plastic, or fiberglass—became popular in the mid-20th century as quick-service chains expanded and competition for customer attention increased. In the 1950s and 1960s, brands like McDonald’s, Burger King, and KFC began using colorful in-store displays featuring mascots, limited-time offers, and new menu items to create excitement and reinforce brand identity. As printing technology improved in the 1980s and 1990s, standees became more vibrant, detailed, and affordable to mass-produce, allowing franchises worldwide to coordinate national promotions for movies, toys, and seasonal products. With the rise of character marketing—such as Happy Meal toys and movie tie-ins—standees evolved into collectible advertising pieces that enhanced the dining atmosphere and encouraged impulse purchases. Today, while digital screens are increasingly common, physical standees remain an effective visual merchandising tool because of their eye-catching, three-dimensional presence and nostalgic appeal.
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