Nestled within SM City Manila, Botejyu brings the vibrant flavours of Osaka to Manila-diners with its flagship Japanese cuisine offerings — from sizzling okonomiyaki to 21 distinct ramen variants. Adding local star appeal to the experience, rising Gen Z actor Rabin Angeles has been announced as the chain’s first Filipino brand ambassador, spearheading the #RabinLovesRamen campaign and reinforcing the brand’s appeal to younger diners. His genuine love of Japanese cuisine—particularly his long-standing connection to Botejyu—adds authenticity to the partnership: “Japanese food has always been close to my heart because it’s something my family and I genuinely bond over,” he shared. With Botejyu’s deep heritage (established in 1946 in Osaka) and Rabin’s fresh face resonating with a new generation of food lovers, the SM Manila branch offers a dining experience where tradition and pop-culture converge.
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