The Coca-Cola x Marvel: The Heroes campaign features a limited-edition can highlighting Elektra, the skilled Marvel assassin, rendered in a bold red, white, and black palette that aligns with Coca-Cola’s classic branding. Scannable QR codes on the can unlock an augmented reality (AR) experience, bringing Elektra to life in a digital form when viewed through Coke’s app or website. This design is part of a broader campaign that includes over 30 Marvel characters, and consumers who collect a set (including Elektra) can participate in the “Collect & Win” promotion for a chance to earn Disney and Marvel-themed prizes.
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