Pepsi’s collaboration with BLACKPINK, including member Lisa, was officially launched in early January 2021 when the K-pop group was appointed as Pepsi’s Asia-Pacific brand ambassadors under the “Go All In For What You Love” campaign. As part of the partnership, Pepsi released a limited-edition Pepsi Black packaging that features each BLACKPINK member, including Lisa, and ran a promotional ad highlighting their resilience, ambition, and youthful energy.
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