In 2024, Starbucks’ iconic holiday “red cup” made a more sustainable comeback: on November 14 (Red Cup Day), customers who ordered any handcrafted fall or holiday drink — hot or iced — could receive a limited‑edition 16 oz reusable red cup made with 95% recycled content. The design was festive and ornament‑themed, featuring a white-and-red motif centered around the mermaid logo. According to data from Placer.ai, the promotion drove a 42.4% spike in store visits versus typical Thursdays, underscoring how this annual tradition remains a powerful draw.
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