M & M Brown (1991)

The M&M’s Plain Brown mascot, introduced around 1991 by Mars Inc., represented the classic milk-chocolate “Plain” variety before the line was officially renamed “Milk Chocolate M&M’s.” Unlike the later personality-driven M&M’s characters, the early 1990s Plain Brown mascot was simpler in design, typically depicted as a brown-colored candy character with white gloves, expressive eyes, and a friendly, neutral demeanor used in print ads, premiums, and merchandising. This mascot helped bridge the transition from the old product identity to the modern era of character-based branding that would fully develop later in the decades.