Gift Gate, the popular Sanrio retail chain in the Philippines known for selling Hello Kitty and other character merchandise, saw its final year of operation around 2022, marking the end of an era for many fans who grew up visiting its pink-themed stores. Established in the 1980s, Gift Gate became a nostalgic destination for collectors of kawaii items, school supplies, and accessories. However, due to changes in retail trends, the rise of online shopping, and declining mall foot traffic, the brand gradually closed its branches nationwide. Its last remaining stores quietly shut down, leaving behind fond memories of its signature charm and the joyful world of Sanrio it once brought to Filipino shoppers.
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