Kellogg’s Cereal Original Squishmallows, released in December 2025, combined the brand’s classic breakfast cereals with the popular Squishmallows plush character craze through a limited promotional collaboration. Selected Kellogg’s cereal boxes featured exclusive Squishmallows-themed packaging and included collectible Squishmallows items—such as mini plushies or themed merchandise—designed to appeal to both children and collectors. The promotion emphasized fun, comfort, and nostalgia, aligning Squishmallows’ soft, friendly characters with Kellogg’s long-established family-oriented image, while also boosting holiday-season excitement and repeat purchases during the festive period.
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