In 2025, 7-Eleven Philippines partnered with The Pokémon Company to release special Pokémon-themed packaging for popular in-store food items, including the iconic Big Bite hotdog wrapped with Pokémon branding — a fun twist that turned a classic convenience store snack into a collectible experience for fans, often featuring characters like Pikachu and other Pokémon on the wrappers as part of the limited-edition promotion. This campaign was tied to a broader collaboration that included themed stores, merchandise, and even Pokémon GO PokéStops at select 7-Eleven locations, making the Big Bite x Pokémon item a sought-after novelty for both snack lovers and Pokémon enthusiasts throughout the Philippines in 2025.
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