The Snow – Hallmark Cards Inc. (1989) refers to a late-1980s Hallmark seasonal design centered on a snow-themed character, reflecting the company’s strong tradition of wholesome, winter-holiday imagery during that era. Released in 1989 as part of Hallmark’s Christmas and winter lineup, Snow embodied the gentle, nostalgic style Hallmark was known for, with soft illustration, friendly expressions, and an emphasis on warmth and goodwill despite the cold-weather theme. Items under this title were typically associated with greeting cards and related seasonal merchandise rather than mass-market toys, making them keepsake-style pieces intended for display or sentimental use. Today, Snow from Hallmark’s 1989 output is appreciated by collectors for its vintage charm and as a snapshot of Hallmark’s classic late-20th-century holiday aesthetic.
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