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Monday, January 26, 2026

Eddy and Emmy - Sanrio Japan (1988)




Eddy and Emmy are a pair of lesser-known Sanrio characters introduced in Japan in 1988, designed as a cheerful boy-and-girl duo that reflected Sanrio’s late-1980s emphasis on cute friendship themes rather than single mascots. Eddy is typically portrayed as energetic and playful, while Emmy is gentle, sweet, and thoughtful, creating a balanced contrast that appealed to children and collectors alike. The characters appeared mainly on stationery, small accessories, and gift items during their original run, fitting into Sanrio’s core business of everyday lifestyle goods. Although they never reached the long-term popularity of icons like Hello Kitty or My Melody, Eddy and Emmy are fondly remembered by fans as part of Sanrio’s vintage character lineup and are now appreciated for their nostalgic charm and classic 1980s kawaii design style.
 

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