In December 2025, the buzz around Starbucks’ Bearista Bear centered on the return of the wildly popular limited-edition collectible tied to the company’s holiday season promotions—but not specifically a “Bearista Bear with Coats” retail release. Instead, the craze focused on the **viral glass Bearista Cold Cup, a teddy bear-shaped drinkware item originally dropped in November that sold out almost instantly and was later made available as a rare prize in the Starbucks for Life Merrython rewards game running from December 8, 2025, to January 4, 2026, giving Starbucks Rewards members a chance to win one among other prizes due to overwhelming demand and scarcity.
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