As of January 2026, McDonald’s has been experimenting with sustainability initiatives around its iconic kids’ meal offerings, including promotional eco-friendly packaging like reusable or environmentally conscious bags tied to Happy Meal campaigns; these “Happy Meal Eco Bags” are often limited-edition, branded tote-style bags designed to replace single-use packaging and encourage reuse, aligning with the company’s broader sustainability goals to reduce plastic and waste in its products and promotions. McDonald’s has publicly committed to making all Happy Meal toys and packaging more sustainable—with significant reductions in virgin fossil-fuel plastic and a shift to renewable, recycled or certified materials by the end of 2025—which complements initiatives like eco bags that offer functional, collectible alternatives families can use beyond the meal itself.
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