As of January 2026, Cream-O x BT21 limited-edition packs featuring a Koya photo card are part of a popular promotional tie-in between Cream-O cookies and the beloved BT21 character brand — especially prized by BTS fans who collect character merch. These special packs typically include one of the BT21 photocards (such as the blue Koya card representing BTS member RM’s cute koala character) with select cookie purchases, making them sought-after collectibles beyond just tasty snacks and tapping into the global BT21 craze. The collab highlights how character merchandising continues to blend everyday products with fan culture, turning simple treats into collectible items for ARMYs and BT21 aficionados alike.
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