In Christmas 2025 at SM City Pampanga, the mall transformed its holiday experience into a festive wonderland that delighted visitors of all ages, featuring towering Christmas installations, lively seasonal characters, and joyful displays that brought the spirit of the season to life. Central to the celebrations was the “Biggest Lantern of Hope,” where the iconic Pampanga Eye Ferris wheel was brilliantly illuminated with thousands of LED lights and pyromusical effects, creating a dazzling spectacle that lit up the night sky and echoed Pampanga’s reputation as the Christmas Capital of the Philippines. While the display at SM City Pampanga didn’t specifically center on giant elves, the broader SM Supermalls holiday theme throughout the region included playful Christmas figures like oversized gift boxes and festive elves in other mall displays, underscoring a whimsical, family-friendly atmosphere filled with light, color, and holiday cheer.
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