In December 2025, Manila Bulletin featured the annual Pan de Manila Christmas gift paper bag, a cherished holiday tradition in the Philippines where the bakery’s festive paper bag becomes more than just packaging—it’s a collectible piece of seasonal art. For 2025, the design was created by young Filipino artist Jerika See, whose whimsical top-view illustrations depict a warm Filipino Noche Buena scene with family and holiday motifs, reflecting both cultural heritage and festive spirit; this collaboration continues Pan de Manila’s long-standing practice of partnering with local artists to make the paper bag a meaningful symbol of Christmas joy and nostalgia for customers who often keep them as keepsakes long after the holidays.
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