McDonald’s “Brown Bag” French Fries refers to the recent shift in how the chain packages its iconic World Famous Fries, where some locations have started serving medium and large fries in plain brown or white paper bags instead of the classic red cardboard cartons — a change driven largely by sustainability efforts and local single-use plastics regulations aimed at reducing waste and use of PFAS materials in packaging. Although McDonald’s maintains that the amount of fries hasn’t been officially reduced, many customers have reacted strongly online, claiming the new bags look smaller and misleadingly underfill portions compared with the familiar cartons, sparking debate about “shrinkflation” and perception versus reality in portion sizing.
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