The Toyota Hilux McDonald’s Japan (2023) was a miniature pickup truck toy released as part of the McDonald's Japan Happy Meal (called the “Happy Set” locally) in collaboration with Tomica, the popular die-cast toy line produced by Takara Tomy. Issued in April 2023, the toy was one of nine collectible vehicles in the Tomica Happy Set lineup, which also included models like the Nissan Skyline GT-R patrol car and various emergency or service vehicles. The Hilux toy featured a stylized pickup design inspired by the real Hilux, a globally known off-road truck, and was decorated with special McDonald’s colors and branding on its black body. The promotion highlighted the truck’s adventurous reputation through imaginative advertising showing the miniature Hilux traveling across playful landscapes created from everyday objects and food, appealing to both children and collectors of Tomica and McDonald’s promotional toys.
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