Kewpie is a small, cherubic doll character originally created in 1912 by the American illustrator Rose O'Neill. Recognized for its round face, big eyes, tiny wings, and topknot of hair, Kewpie became widely popular as both a comic strip character and a collectible doll. Beyond toys, the Kewpie brand expanded into merchandise, including kitchen goods and the famous Kewpie mayonnaise, which debuted in Japan in 1925 and is now a staple in Japanese cooking for its rich, creamy texture and slightly sweet flavor. Kewpie has since maintained cultural relevance worldwide, symbolizing innocence, charm, and nostalgia in both children’s products and adult collectibles.
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