In 2023, McDonald’s Japan continued its annual Tomica Happy Meal toy campaign, where miniature die‑cast vehicle toys from the popular Japanese brand Tomica were included with Happy Set (Happy Meal) purchases; among the vehicles released that year was a Sakai City Fire Bureau rescue work vehicle (a red fire/rescue truck), part of the second wave of the promotion that ran from late April to May, giving kids collectible working‑vehicle toys like patrol cars, road service cars, and the distinctive fire truck to play with while also learning about different service vehicles in society.
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