In 2023, McDonald’s Japan ran a special limited-time Happy Set (their version of a Happy Meal) collaboration featuring the beloved Japanese anime Crayon Shin-chan, marking one of the first major fast-food tie-ins for the franchise. The promotion, which began on October 20, 2023, offered six different Crayon Shin-chan-themed toys across multiple weeks, including playful figures like butt-waggling Shin-chan, “Shiro and walking Shin-chan and Quantum Robo, designed to entertain children and collectors alike. The campaign was part of McDonald’s broader strategy to engage fans with character-based collectibles tied to their kid-friendly meals, making it a fun seasonal highlight for both Crayon Shin-chan enthusiasts and customers of all ages in Japan.
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