In December 2014, Coca-Cola released a festive promotional campaign featuring its iconic Mini Coke Cans paired with the classic image of Santa Claus, celebrating the holiday season with a nostalgic twist. The campaign highlighted the brand’s long-standing association with Christmas, showcasing Santa Claus in his traditional red suit alongside the miniature bottles, which were marketed as convenient, collectible, and perfect for sharing during the holidays. The Mini Coke x Santa Claus promotion emphasized joy, togetherness, and the spirit of giving, appealing to both longtime fans of the brand and a younger audience, while reinforcing Coca-Cola’s enduring role in holiday celebrations worldwide.
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