In 2015, Dr Pepper collaborated with Warner Brothers to promote Batman v Superman: Dawn of Justice through a limited-edition campaign featuring Wonder Woman. The promotion included collectible Dr Pepper cans and bottles adorned with striking imagery of Wonder Woman, highlighting her iconic costume and Amazonian strength, while connecting fans to the blockbuster superhero film. This marketing tie-in leveraged the growing popularity of the DC Extended Universe, combining the nostalgia and brand loyalty of Dr Pepper with the excitement surrounding one of the year’s most anticipated cinematic events. The campaign emphasized both visual appeal and fan engagement, encouraging collectors and movie enthusiasts alike to celebrate Wonder Woman’s role in the epic showdown between Batman and Supeman.
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