In 2021, South Korean girl group BLACKPINK, including Jisoo, partnered with global beverage brand Pepsi as part of Pepsi’s “Go All In For What You Love” campaign, serving as Pepsi’s Asia-Pacific brand ambassadors to connect with younger consumers and inspire Generation Z to pursue their passions with confidence. The collaboration featured the four members—Jisoo, Jennie, Rosé, and Lisa—in a 360-degree marketing campaign, including televised and social media advertisements along with limited-edition Pepsi packaging showcasing each member’s image, which was rolled out in several Asian markets through convenience stores like 7-Eleven. Pepsi highlighted BLACKPINK’s youthful energy, resilience, and global appeal as aligning with the brand’s identity and messaging.
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