In September 2007, Diet 7 Up in the Philippines teamed up with the iconic cartoon character Fido Dido for a playful promotional campaign that highlighted the brand’s fun, carefree image. Fido Dido, known for his laid-back, quirky personality and spiky hair, became the face of Diet 7 Up’s marketing materials, appearing on bottles, cans, and point-of-sale displays across major supermarkets and convenience stores. The collaboration aimed to connect with younger, trend-conscious consumers by emphasizing a lifestyle of casual enjoyment and refreshment without the calories. The promotion also included collectible merchandise featuring Fido Dido, making it a memorable campaign that combined pop culture appeal with the brand’s zero-calorie positioning.
Fido Dido was created in 1985 by American cartoonists Joanna Ferrone and Sue Rose, who first sketched him on a napkin, and he became a popular, laid-back mascot for 7UP after being licensed by PepsiCo in 1988, embodying a cool, "you are what you are" attitude.
No comments:
Post a Comment