In 2021, Pepsi partnered with global K-pop phenomenon BLACKPINK, naming the four members — Jisoo, Jennie, Rosé, and Lisa — as brand ambassadors for the Asia-Pacific “Go All In For What You Love” campaign, which included limited-edition Pepsi cans and bottles featuring each member’s image to celebrate the collaboration and appeal to young fans across the region. As part of this marketing push, the special Pepsi packaging with Lisa’s likeness became a collectible item among fans, especially in markets like Malaysia, Singapore, Thailand, Vietnam, and the Philippines, and was used in creative activations such as augmented reality filters that transformed the cans into digital light sticks for BLACKPINK supporters.
No comments:
Post a Comment