Virgin Blue Lemon Lime (2008)

Virgin Blue Lemon Lime, launched in the Philippines in 2008, was a citrus-flavored soft drink under the local Virgin Cola brand. Marketed as a refreshing alternative to traditional sodas, it combined the zesty taste of lemon with the tangy punch of lime, targeting young adults and teenagers seeking a vibrant, thirst-quenching beverage. Packaged in colorful cans and bottles that highlighted its bright, citrus-inspired branding, Virgin Blue Lemon Lime was part of Virgin Cola’s effort to diversify its offerings in the competitive Philippine soft drink market, which was dominated by global brands like Coca-Cola and Pepsi. Its introduction reflected the growing local appetite for flavored soft drinks beyond standard cola flavors.