In Krispy Kreme’s brand experience, the “paper mat” commonly refers to the lightweight branded paper item included with doughnut orders — often used either as a disposable placemat under your treats or folded into the chain’s signature paper hat that customers can wear for fun while enjoying their doughnuts. These paper hats/mats have been a nostalgic part of Krispy Kreme’s in‑store charm for years and are sometimes tied to promotions or giveaways (e.g., special hat‑day events where wearing the paper hat can score freebies). The item is mostly a marketing and guest‑experience piece rather than a core product, designed to enhance the eating experience and reinforce the Krispy Kreme brand identity.
No comments:
Post a Comment