In March 2021, K-pop star Jennie of BLACKPINK was a prominent face in the Pepsi x BLACKPINK collaboration as part of Pepsi’s broader “Go All In For What You Love” campaign in the Asia-Pacific region, where BLACKPINK (including Jennie, Jisoo, Rosé, and Lisa) was appointed as Pepsi’s brand ambassadors. This partnership featured a series of limited-edition Pepsi bottles and cans adorned with each member’s image, including Jennie’s, that were released in markets like Malaysia and Singapore and became collectible items for fans. The campaign aimed to connect with Generation Z by celebrating youthful boldness, resilience, and passion—traits Pepsi felt BLACKPINK embodied—and drove a 360-degree marketing push across social media and retail outlets throughout early 2021.
No comments:
Post a Comment