In 2017, Dr Pepper partnered with Warner Brothers to celebrate the release of Wonder Woman, creating a limited-edition promotional campaign that tied the iconic soft drink to the legendary superhero. The collaboration featured specially branded cans and bottles adorned with vibrant Wonder Woman imagery, including her signature red, blue, and gold color scheme, as well as her iconic emblem. The campaign was designed to appeal to both comic book fans and general consumers, emphasizing themes of empowerment, courage, and heroism associated with the character. In addition to collectible packaging, the promotion included social media activations and in-store displays, making it a memorable tie-in that merged pop culture with a beloved beverage.
No comments:
Post a Comment