In October–November 2025, Royal launched its first-ever horror-themed campaign for Halloween, the “Royal Horror Halloween Collection,” unveiling limited-edition cans under the “Unique Horror Collection” lineup. Among the designs is “Royal Chucky’s Punch,” a special fruit-flavoured variant (under the usual Royal umbrella) that draws on Chucky’s horror iconography for a spooky, collectible appeal. The campaign also includes other horror-themed cans (e.g., different flavours repackaged with horror-icon artwork), merging pop-culture nostalgia with fun seasonal marketing. Beyond packaging, Royal made the Halloween push more immersive: it launched a digital game called The Haunted Royal Factory — players navigate horror-inspired scenarios to “collect” the limited-edition cans and win real-world prizes like free Royal McFloats or McDonald’s fries. Retail and offline activations also happened at major malls and venues, offering themed photo booths and exclusive merch — a holistic blend of beverage, gaming, nostalgia, and Halloween spirit tailored for Filipino consumers.
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