In 2025, McDonald’s Philippines ran a “Golden Deals”-themed digital promotion aimed at boosting engagement with the McDonald’s App, encouraging customers to download and use it to access exclusive savings and offers. The campaign was showcased in digital ads highlighting how users could “tap into golden deals” and save up to about 29 % on selected items by activating app-exclusive offers and redeeming them in-store, often in partnership with BPI Pay QR transactions for added savings. Local social posts around September 26–30, 2025, repeatedly urged customers to “open the McDonald’s App now and redeem these golden deals,” linking the concept of “golden” offers to payday weekends and app-powered discounts that rewarded digital engagement with practical value at the register.
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