Mixue Ice Cream & Tea is a rapidly growing dessert-and-beverage chain from China that has made a significant splash in the Philippines in recent years. Founded in Zhengzhou in 1997, the brand expanded with a strategy emphasizing affordability, simple store design, and menu items that broadly appeal—soft-serve ice cream, milk teas, fruit teas, lemonades, and “Mi-shakes” (blended ice cream drinks). In the Philippines, you can find Mixue in malls and business areas; it competes heavily in the “cheap treat” market, offering items like milk teas and sundaes for around ₱50-₱120, which makes it especially popular with students and young people. Its popularity has been bolstered by its catchy branding (including a recognizable snowman mascot) and its presence on delivery apps, making it easy to get its drinks and desserts quickly.
No comments:
Post a Comment