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In 2025, McDonald's delighted fans by reintroducing Squishmallows to their Happy Meals, following the success of the 2023 collaboration. This limited-time promotion, available from May 13 to June 9, featured 12 collectible plush characters, including returning favorites like Cam the Cat and Maritza the Cactus, as well as a new addition: Halley, the Intergalactic Axolotl. Each toy came with a scannable QR code, granting access to an exclusive digital game, enhancing the interactive experience. The campaign was met with enthusiasm, drawing both collectors and families eager to collect the soft, squishy toys that have become a global phenomenon since their debut in 2017 .
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